• User generated content is typically more cost effective ​compared to Influencer marketing because you can monetize it ​based on your own budget to get maximal reach vs. relying solely ​on Influencer reach

• UGC content feels like more relatable marketing and people want ​to see themselves in target marketing vs. a “famous” person or ​Influencer trying to sell them something... it feels more organic ​and feels true to potential shoppers

• UGC creators take away the content piece of your marketing and ​you can repurpose the content on multiple platforms and post at ​your own accord making the social media presence for ​Santa.com consistent
  

Why Santa.com Needs Instagram Marketing

Instagram is a powerhouse for e-commerce marketing, boasting over ​1 billion monthly active users who engage with brands 10 times more ​than they do on Facebook. For e-commerce stores, Instagram's ​visually-driven platform is a goldmine for showcasing products and ​reaching potential customers.

Statistics reveal that e-commerce stores utilizing Instagram marketing ​see a significant boost in sales and customer engagement. Stores ​that actively market on Instagram report up to 25% more revenue ​compared to those that don't. Additionally, 75% of Instagram users ​take action, such as visiting a website, after seeing a post. With ​features like Instagram Shopping, businesses can directly tag ​products in posts and stories, streamlining the purchase process.

For Santa.com, integrating Instagram marketing is the missing piece ​to unlocking greater customer reach and driving sales. By leveraging ​Instagram's powerful tools and vast user base, Santa.com can elevate ​its online presence, attract new customers, and ultimately boost its ​revenue.

Email List Ideas:

• Printable Christmas Gift list (for kids) with gift ideas ​below (for parents)

• Emails of how Santa.com is giving back (A christmas toy ​drive is a cool idea + companies that are ethical and ​charitable do well around the Holidays

• Homemade decor ideas for crafters or parents on a ​budget (UGC creator can create this for you)

• Christmas Card Template

• Secret Santa\Grab bag gift ideas

• Ugly Sweater Content (they can submit their ugly ​sweaters for a chance to be feattured on the Santa.com ​blog/social media) Winner gets a gift card or website ​voucher

Why Santa.com Needs

TikTok Marketing

TikTok is rapidly becoming a game-changer for e-commerce, with ​over 1 billion active users and a highly engaged audience. For e-​commerce stores, TikTok offers unique opportunities for virality and ​direct consumer engagement that other platforms can't match.

Statistics show that e-commerce stores leveraging TikTok marketing ​experience remarkable success. Stores utilizing TikTok report up to a ​30% increase in sales compared to those that don't. Moreover, ​TikTok's algorithm promotes content organically, giving brands the ​chance to go viral without hefty ad spend. A staggering 67% of users ​say TikTok inspired them to shop, even when they weren't planning ​to.

For Santa.com, incorporating TikTok marketing is the missing piece to ​unlocking more potential customer reach. By creating engaging, ​creative, and shareable content, Santa.com can connect with a ​younger, trend-savvy audience, drive traffic to their online store, and ​significantly boost sales. Embracing TikTok will propel Santa.com into ​the forefront of e-commerce innovation and customer engagement.

Boost Santa.com’s Holiday Sales

with TikTok Shop

Santa.com, it's time to unlock the full potential of your ​holiday sales by leveraging TikTok Shop. TikTok ​offers a unique opportunity to reach a vast, highly ​engaged audience. Unlike other platforms, TikTok ​Shop is free to use, providing an affordable way to ​showcase your products directly to consumers.

Additionally, TikTok’s ad platform has proven to be ​incredibly effective, driving up to 30% more sales for ​e-commerce stores that use it. With engaging, ​creative content, Santa.com can capitalize on ​TikTok’s viral nature, attracting new customers and ​increasing sales during the crucial holiday season. ​Embrace TikTok Shop to elevate your holiday ​marketing strategy and watch your sales soar!

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Inclusion Matters: Why Santa.com Should ​Cater to Special Needs Children

• Santa.com has the unique opportunity to become a beacon of ​inclusivity by implementing targeted marketing and creating a ​dedicated gift list or page for special needs children.

Here are compelling reasons why this initiative is essential:

• Inclusivity and Representation: Special needs children, including ​those who use wheelchairs or have autism, want to feel seen and ​included. By featuring products tailored to their needs, Santa.com ​can ensure these children are represented and valued.

• Meeting Unique Needs: Children with autism may require toys with ​little stimulation, while those with physical disabilities may need ​adaptive toys. Providing a curated selection caters to their specific ​needs, enhancing their holiday experience.

• Building Brand Loyalty: Families of special needs children are often ​loyal to brands that show genuine care and understanding. By ​offering inclusive products, Santa.com can build lasting ​relationships with these families.

• Positive Brand Image: Showcasing a commitment to ​inclusivity and diversity enhances Santa.com's ​reputation. It demonstrates social responsibility ​and empathy, attracting a broader and more diverse ​customer base.

• Market Opportunity: The special needs market is ​significant and often under-served. By catering to ​this niche, Santa.com can tap into a new, loyal ​customer segment, driving sales and brand growth.

• Enhanced Shopping Experience: A dedicated page ​or gift list simplifies the shopping process for ​parents and caregivers, making it easier to find ​suitable products and ensuring a more satisfying ​customer experience.

Embracing this inclusive approach will not only ​benefit Santa.com by expanding its market reach but ​also bring joy and inclusivity to the holiday season ​for all children.

Companies rarely do this method untapped

Harness the Power of Vlogmas with Influencer Partnerships

Santa.com, it's time to amplify your holiday presence by ​targeting influencers who partake in Vlogmas. Vlogmas is the ​official holiday countdown for influencers worldwide, ​creating a buzz of excitement and engagement throughout ​December. By collaborating with Vlogmas influencers, ​Santa.com can reach an audience already immersed in ​holiday content, actively seeking holiday sales, hacks, and ​decor ideas.

Partnering with Vlogmas influencers will allow Santa.com to ​showcase its products in authentic, engaging, and festive ​ways. These influencers have dedicated followers who trust ​their recommendations, providing a direct line to potential ​customers who are primed for holiday shopping. Join the ​Vlogmas celebration and watch your brand’s visibility and ​sales soar this holiday season!

These are the ideas I’d implement if added to the Santa.com ​team and these ideas are specifically focused on social media ​marketing, increasing organic reach and target market ​expansion with the ultimate goal of maximum conversion.

For this seasonal project, I’d implement all the methods listed, ​enlist influencers, UGC creators and add a post schedule all ​within your designated budget.

Please let me know if you have any questions/ if you’d like to ​schedule a meeting.

More of this...

Less of this...

Blue and green appeals more to buyers... blue = safe buy

and green = savings/good purchase option.

Red should be used as accent, not the main branding color.

Santa should be the most red we see throughout the brand.

Add reviews to ​items we plan to ​push hard

Create shopify ​affiliate portal

Begin creating roster of

small and large creators to

push our most popular items

Pick and effectively price ​items so we can ​compensate for discount ​and affiliate commissions

Paid Advertisement

(We’ll test & Push what is working)

Effective marketing and branding is ​only successful is we create an ​ecosystem of brand awareness and ​trust with our potential customers

More social media activity +

25 Days of Christmas

Personalized Branding

UGC Marketing & PR ​Affiliate Push

Incentivize

social engagement

with prizes, gifts and ​giveaways

Targeting our ideal ​customer only

More interactive

ad creatives

Urgency +

Exclusivity + Giving Back

Last Year’s Projections (Previous Marketing Team)

My projections based on the stats

from last year (This would put Santa.com in the green with much

lower overhead costs)

50K paid advertising

(testing period October 10K)

If the ads perform well, we increase - if not we allocate budget to what ​is working... we will only run ads will exclusive deals, UGC content and ​creatives that encourage the customers to buy now vs. later

I think the website is beautiful but the conversion tell me the customer ​psychology is not being appealed to effectively - we can redo some of ​the colors and art for the guides to let the buyer know Santa.com is safe ​to use subliminally

30K Editorial Content

We can get placement on only relevant editorial hubs and creatives made ​for a fraction of what the projection above state... I am projecting that we ​can accomplish this for under my projected budget.. we will test and if it ​working we will continue to push with the full alotted budget

33K Marketing

We can utilized 10x the amount of UGC creators and influencers as we ​used last year across our main social channels. This year is all about brand ​awareness, building brand trust and conversions that matter.. so if we get ​more chatter across all platforms we can reach more of our targett ​audience by pigbacking off of the platforms of people they trust

7K Events | Customer Incentives

Give Back

With the current climate of the world.. shoppers are becoming more ​skeptical of brands both big and small. By incentivizing customers and ​giving back to marginalized groups it shows that Santa.com cares about the ​magic of Christmas and the joy in community development. We can ​collaborate with businesses that already have built trust and win the hearts ​and trust of their audiences.

My team is inclusive of my personal assistant ​and co-designer contracted when needed ​(included in rate)

Services include:

• SEO strategy & implementation
• UGC & Influencer sourcing/sign on
• Ad Creatives Creation
• Social Media Curation & Management ​across all platforms
• Shopify (shop feature) add on ​implementation
• Personalized item designs for new items
• Email Campaigns & Newsletter
• Graphic Design Needs